1. Categories of Personal Data We Collect
We collect data that you provide to us voluntarily (for instance, when you input your reading preferences, name, and email). We may also receive data about you from third parties (for example, when you sign in using Google). Additionally, we collect data automatically (such as your IP address) and employ third-party service providers for this purpose.
1.1 Data you give us
You furnish us with information about yourself when you register for and/or utilize the Services. Examples include your reading preferences, name, and email address.
1.2 Data provided to us by third parties When you choose to log in using Google, we obtain personal data from your Google account. This includes your email, name, profile image, and Google ID. You can revoke the access granted to us on the
Apps Permissions page. To learn more about how Google processes your data, please visit their
Privacy Policy.
When you use Sign In with Apple to register an account in the App, we receive personal data from your Apple ID account. This data may include, specifically, your name and verified email address. You have the option to share your real email address or an anonymous one that uses the private email relay service. Apple will present you with their detailed privacy information on the Sign In with Apple screen. Apple allows you to revoke access granted to the App in your Apple ID settings by following these
steps. Learn more about Sign In with Apple
here.
When you choose to log in using Facebook, we receive personal data from your Facebook account. This includes your profile image, name, and Facebook ID. Unless you opt out on the Facebook login screen, we will also collect other data, such as your email address. For more details, please consult the
Facebook Permissions Reference (which describes the categories of information that Facebook may share with third parties and the set of requirements) and the
Facebook Privacy Policy. Furthermore, Facebook allows you to manage the choices you made when connecting your Facebook profile on their
Apps and Websites page.
1.3 Data we collect automatically:
a. Data About How You Discovered Us
We collect data from your device. Examples include: language settings, IP address, time zone, device type and model, device settings, operating system and its version, Internet service provider, mobile carrier, hardware ID, and Facebook ID.
b. Usage Data
We record your interactions with our Services. For instance, we log your taps/clicks on specific areas of the interface, the features and content you engage with, the frequency and duration of your use of the Services, and your subscription orders. We also record the ads within our App or Website that you interact with (and the Internet links to which those ads direct you).
c. Advertising IDs
We collect your Apple Identifier for Advertising ("IDFA") or Google Advertising ID ("AAID"), depending on your device's operating system. You can typically reset these identifiers through your device's operating system settings (though we do not control this process).
d. Transaction Data
When you make payments through the Services, you must provide financial account data, such as your credit card number, to our third-party service providers. We do not collect or store full credit card number data, although we may receive credit card-related data and transaction details, including: date, time, and amount of the transaction, and the type of payment method used.
e. Cookies
A cookie is a small text file stored on a user's computer for record-keeping purposes. Cookies can be either session cookies or persistent cookies. A session cookie expires when you close your browser and is used to facilitate navigation within our Services. A persistent cookie remains on your hard drive for an extended period. We also utilize tracking pixels that set cookies to assist with delivering online advertising.
Cookies are used, in particular, to automatically recognize you upon your next visit to our website. Consequently, information you previously entered in certain fields on the website may automatically reappear the next time you use our Services. Cookie data will be stored on your device, typically for a limited duration.
2. Purposes for Processing Personal Data
We process your personal data:
2.1 To provide our Services
This includes enabling you to use the Services seamlessly and preventing or addressing Service errors or technical issues.
To host personal data and enable the operation and distribution of our Services, we utilize cloud platforms for on-demand deployment, related hosting, and backend services: Digital Ocean (
Data Processing Agreement), Google Cloud (
Privacy Policy), Vercel (
Privacy Policy), and Namecheap (
Privacy Policy).
We use Firebase Performance Monitoring, Firebase Crash Reporting, and Crashlytics, which are monitoring services provided by Google. To learn more, please visit
Google's Privacy Policy,
Privacy and Security in Firebase, and
Crashlytics' Data Collection Policy.
Clarity is a user behavior and website debugging analytics tool. We use it to understand how users interact with our Services through session replays and heatmaps. Clarity was developed by Microsoft, so you can find more information about Clarity's approach to privacy in the
Microsoft Privacy Statement.
2.2 To Customize Your Experience
We process your personal data, such as your interactions with our Services and your preferences, to tailor content, features, and offers to better suit your individual needs. This allows us to enhance your experience by delivering more relevant recommendations and personalized services.
2.3 To manage your account
We process your personal data to secure your access to your personal account and send you technical notifications or emails concerning the performance of our Services, security, payment transactions, and notices regarding our
Terms and Conditions of Use or this Privacy Policy.
2.4 To communicate with you regarding your use of our Services
We communicate with you through methods like push notifications or emails. These communications may include reminders and motivational messages encouraging you to continue reading, or other information about the Services. For instance, you might receive a daily push notification at a specific time reminding you to read. To opt out of receiving push notifications, you need to adjust the settings on your device. To opt out of receiving emails, you should click the unsubscribe link in the footer of our email.
The services we use for these purposes may collect data concerning the date and time when the message was viewed by our App's users, as well as when they interacted with it, such as by clicking on links included in the message.
To communicate with you, we use Firebase Cloud Messaging, a message sending service provided by Google. Firebase Cloud Messaging enables us to send messages and notifications to users of our App across platforms like Android and iOS. We integrate Firebase Cloud Messaging with Firebase Analytics to create analytics-based audiences and track opening and conversion events. Consequently, we can, for example, send encouraging messages to users who have recently installed the App. Please refer to
Google's Privacy Policy for more details.
2.5 To provide you with customer support
We process your personal data to address your requests for technical support.
We utilize our own ticketing system to manage customer inquiries. When you submit inquiries through a contact form or via email, we store the details you provide via our ticketing system, which allows us to track, prioritize, and efficiently resolve your requests.
2.6 To research and analyze your use of the Services
This helps us to better understand our business, analyze our operations, maintain, improve, innovate, plan, design, and develop the Services and our new products. We also use such data for statistical analysis purposes, to test and improve our offers. This enables us to better understand which features and types of content our users find most engaging, and how different categories of users interact with our Services. Consequently, we make decisions to improve and expand our offerings based on insights gained from this analysis. For example, if we discover that users frequently engage with love compatibility reports focused on communication styles, we may develop additional content or tools that explore this area more deeply.
To perform research and analysis about how users interact with our Services, we use Appsflyer. Appsflyer enables us to understand, in particular, how users find us (for example, the advertiser that delivered an ad to users, which led you to our Services). Appsflyer also provides us with different analytics tools that enable us to research and analyze the use of the Services -
Privacy Policy,
Opt-Out.
We use Facebook Analytics, a service provided by Facebook that allows us to use different analytical tools. On Facebook Analytics, we obtain, in particular, aggregated demographics and insights on how many people access the Services, how often users make purchases, and other user interactions within the Services -
Privacy Policy.
To analyze how visitors use our Services and to measure the effectiveness of some ads, we use Google Analytics, a web analysis program from Google. In order to provide us with analytics, Google Analytics places cookies on your device. On Google Analytics, we obtain, in particular, aggregated information on the data you enter on our Services and user interactions within the Services. Google allows you to influence the collection and processing of information generated by Google, in particular, by installing a browser plug-in, available
here.
We also use Amplitude, an analytics service provided by Amplitude Inc. We use this tool to understand how customers use our Services. Amplitude collects various technical information, including time zone, type of device (phone or tablet), and unique identifiers (such as IDFA). Amplitude also allows us to track various interactions (like entering your reading goals) that occur on the App or the Website. Consequently, Amplitude helps us to decide what features we should focus on. Amplitude provides more information on how they process data in its
Privacy Policy.
To track and analyze the behavior of our Services' users (specifically, how they react to changes in the App's or Website's structure, text, or any other component), we use Firebase Remote Config. Firebase Remote Config is an A/B testing and configuration service provided by Google -
Privacy Policy and
Privacy and Security in Firebase.
We also use Firebase Analytics, an analytics service provided by Google. In order to understand Google's use of data, consult
Google's Partner Policy (see also,
Firebase Privacy information and
Google's Privacy Policy).
2.7 To send you marketing communications
We process your personal data for our marketing campaigns. We may add your email address to our marketing list. Consequently, you will receive information about our products, such as special offers. If you prefer not to receive marketing emails from us, you can unsubscribe by following the instructions in the footer of the marketing emails.
We may send you push notifications for marketing purposes. To opt out of receiving push notifications, you must change the settings on your device.
We utilize AWS SES to deliver emails to our users.
2.8 To personalize our ads
We and our partners, including Facebook and Google, utilize your personal data to tailor advertisements and potentially display them to you at the relevant time. For example, if you have installed our App, you might see advertisements for our products in your Facebook feed.
How to opt out of or influence personalized advertising:
- iOS: On your iPhone or iPad, go to
Settings > Privacy & Security > Apple Advertising and deselect
Personalized Ads.
- Android: To opt-out of ads on an Android device, go to
Settings > Privacy > Ads and enable
Opt out of Ads Personalization. You can also reset your advertising identifier in the same section (this may also help you to see fewer personalized ads).
- macOS: On your MacBook, you can disable personalized ads by going to
System Preferences > Security & Privacy > Privacy, selecting
Apple Advertising, and deselecting
Personalized Ads.
- Windows: On your laptop running Windows 10, select
Start > Settings > Privacy and then turn off the setting for
Let apps use advertising ID to make ads more interesting to you based on your app activity. If you have a different Windows version, please follow the steps outlined here.
- Browsers: You may also be able to prevent your browser from accepting cookies altogether by adjusting your browser's cookie settings. These settings are typically found in the "options" or "preferences" menu of your browser. The following links may be helpful, or you can use the "Help" option in your browser:
-Cookie settings in
Microsoft Edge
-Cookie settings in
Firefox
-Cookie settings in
Chrome
-Cookie settings in
Safari (web and iOS)
For more information on how to manage advertising preferences on various devices, please refer to the information available here.
Additionally, you can find useful information and opt out of some interest-based advertising by visiting the following links:
Network Advertising Initiative –
http://optout.networkadvertising.org/
Digital Advertising Alliance –
http://optout.aboutads.info/
Digital Advertising Alliance (Canada) –
http://youradchoices.ca/choices
Digital Advertising Alliance (EU) –
http://www.youronlinechoices.com/
DAA AppChoices page –
http://www.aboutads.info/appchoices
Google allows its users to opt out of Google's personalized ads and to prevent their data from being used by Google Analytics.
We value your right to influence the ads you see; therefore, we are informing you about the service providers we use for this purpose and how some of them allow you to control your ad preferences.
We use Facebook Pixel on the Services. Facebook Pixel is a piece of code placed on the Services that collects data to help us track conversions from Facebook Ads, build targeted audiences, and remarket to people who have taken specific actions on the Services (for example, made a purchase).
We use Facebook Ads Manager in conjunction with Facebook Custom Audience, which enables us to choose audiences that will see our ads on Facebook or other Facebook products (e.g., Instagram). Through Facebook Custom Audience, we can create a list of users with certain sets of data, such as an IDFA, and select users who have completed specific actions in the App (for instance, installed it). Consequently, we may ask Facebook to show certain ads to a particular list of users. This may result in more of our ads appearing while you are using Facebook or other Facebook products (e.g., Instagram). You can learn how to opt out of advertising delivered to you through Facebook Custom Audience here.
Facebook also allows its users to influence the types of ads they see on Facebook. To learn how to control the ads you see on Facebook, please go here or adjust your ad settings on Facebook.
Google Ads is an ad delivery service provided by Google that can deliver ads to users. Specifically, Google allows us to tailor ads so they appear, for example, only to users who have performed certain actions with our App (e.g., showing our ads to users who have purchased a subscription). Other examples of events that may be used for tailoring ads include, in particular, installing our App. Google allows its users to opt out of Google's personalized ads and to prevent their data from being used by Google Analytics.
We also use Twitter Ads (Privacy Policy) provided by Twitter to deliver advertising. Twitter Ads enables us to choose specific audiences based on geographic areas or user interests. Consequently, we may ask Twitter to deliver our ads to certain lists of users. You may opt out of Twitter's internet-based advertising.
We use Pinterest Ads to deliver group-based advertisements. For example, you may see our ads if you are interested in specific services, information, or offers. For more information, please refer to the Pinterest Privacy Policy.
TikTok Ads is a service provided by TikTok that can deliver ads to its users. The ads can be tailored to specific categories of users (for instance, based on their geographical location). For more information, please refer to TikTok's Privacy Policy.
We also use Snapchat Advertising Platform (Privacy Policy) together with Snapchat Audience Based Match, which is an ad delivery service provided by Snapchat that can link the activity of some users of our Services with the Snapchat advertising network and show some of our ads to them. As a result, you may see more ads on Snapchat if you use our Services. Snapchat allows you to opt out of their audience-based ads.
We use Microsoft Advertising to promote our Services. You can find more information on how we do this in the Microsoft Advertising privacy policy.
LinkedIn Marketing Solutions allows us to engage a community of LinkedIn users in our marketing activity. You have choices about the data that LinkedIn collects about you. For more information, please refer to the LinkedIn Privacy Policy.
2.9 To process your paymentsWe offer paid products and/or services within the Services. For this purpose, we utilize third-party services for payment processing (for example, payment processors). As a result of this processing, you will be able to make a payment for a subscription, and we will be notified that the payment has been made.
We will not store or collect your payment card details ourselves. This information will be provided directly to our third-party payment processors.
We use Stripe (
Privacy Policy) to process your payments.
2.10 To enforce our Terms and Conditions of Use and to prevent and combat fraud
We utilize personal data to enforce our agreements and contractual commitments, and to detect, prevent, and combat fraud. As a result of such processing, we may share your information with others, including law enforcement agencies (particularly if a dispute arises in connection with our Terms and Conditions of Use).
2.11 To comply with legal obligations
We may process, use, or share your data when legally obligated to do so, particularly if a law enforcement agency requests your data through available legal channels.
4. Sharing Your Personal Data
We share information with third parties that assist us in operating, providing, enhancing, integrating, customizing, supporting, and marketing our Services. We may share certain sets of personal data, particularly for the purposes outlined in
Section 2 of this Privacy Policy. The categories of third parties with whom we share information include, specifically:
4.1 Service providers
We share personal data with third parties that we engage to deliver services or perform business functions on our behalf, based on our instructions. We share your personal information with the following categories of service providers:
- Cloud storage providers (Google, Digital Ocean, Vercel, Namecheap);
- Data analytics providers (Facebook, Google, Appsflyer, Firebase, Amplitude);
- Measurement partners (Clarity);
- Marketing partners (specifically, social media networks, marketing agencies, including Facebook, Google, Twitter, TikTok, Snapchat, Pinterest, Microsoft, LinkedIn);
- Payment processing providers (Stripe).
4.2 Law enforcement agencies and other public authorities We may utilize and disclose personal data to enforce our
Terms and Conditions of Use, to safeguard our rights, privacy, safety, or property, and/or those of our affiliates, you, or others, and to respond to requests from courts, law enforcement agencies, regulatory bodies, and other public and governmental authorities, or in other circumstances as required by law.
4.3 Third parties as part of a merger or acquisition
As our business evolves, we may engage in the purchase or sale of assets or business offerings. Customer information is typically one of the transferred business assets in such transactions. We may also share this information with affiliated entities (e.g., parent company or subsidiary) and may transfer it during corporate transactions, such as the sale of our business, divestitures, mergers, consolidations, or asset sales, or in the unlikely event of bankruptcy.